Netflix signs unique deal with Shahrukh Khan
Netflix, the American multinational digital entertainment company has struck an unique deal with Shahrukh Khan‘s Red Chillies Entertainment. The deal will give Netflix’s 86 million plus viewers exclusive access to SRK’s films. The deal covers Shahrukh’s older as well as new projects coming up in the next three years.
It’s a first of it’s kind agreement and will begin with Shahrukh’s Dear Zindagi that continues it’s run in the box offices at the moment. Dear Zindagi is directed by Gauri Shinde and features Alia Bhatt in the lead role. The film was co prouded by Shahrukh Khans Red Chillies Entertainment and Karan Johar‘s Dharma Productions.
By the deal, Netflix subscribers will also get access to Shahrukh Khan’s other films as well, past and future. Netflix is a leading streaming entertainment service that allows it’s subscribers premium access to a large range of movies and television shows by VOD (Video On Demand). Netflix launched it’s services in India about a year ago and is looking to aggressively market it’s services.
This deal will go a long way for Netflix in promoting it’s services in India as well as globally. It will also work for Red Chillies as Shahrukh Khan’s movies are popular and there will be an expected increase in viewership with their availability on the world’s largest VOD platform.
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