Salman Khan replaced by Ranveer Singh as Thums Up Brand Ambassador


Thums Up has replaced Salman Khan as it’s brand ambassador with the new generation Ranveer Singh. Salman finished his last assignment for the brand months ago and his contract has not been renewed.


It seems that the reason for the decision is that Salman Khan continues to host Big Boss and one of the BogBoss 10 sponsors is a competitor of Coca Cola. Thums Up is a coca cola brand. This conflict resulted in Thums Up having to let Salman Khan go as it’s Brand Ambassador.


There are, however, reports that Thums Up was just looking for a new generation fresh face and Ranveer Singh, with his hyperactive energetic persona, fit the bill perfectly. It is also reported that Ranveer Singh is charging almost one third of what Salman Khan was charging.


Whichever is the case, it brings a 14 year association to a stop.

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